No organisation will succeed if they do not communicate effectively with their target audience. In order to communicate effectively, it is important to use the most engaging media format – film. With this, you can retain interest, be remembered and convey complex messages with ease.
With the rise of the internet and social media in recent times, it has now made it very easy and quick for all types of organisations to communicate to their audience. This could be a small sole trader announcing themselves on the marketplace, a large corporation recruiting new graduates, a charity raising awareness or a government department informing the public on an important issue. Although it is easy and quick for these organisations to put out these messages on their social media channels or through other avenues, it can also be difficult to get these messages heard. This is because the internet is now a fiercely competitive marketplace with millions of organisations all attempting to communicate their desired message.
Most organisations attempt to communicate through text and/or image, but they will struggle to stand out from the crowd with these media formats. Instead, you will want to grab the viewer’s attention and retain it. The most engaging form of media is film, as this combines both video and audio elements. A Harvard Business Review states that people remember 70% of what they hear and see, but only 20% of what they hear and 30% of what they see. Not just this, but the film also has no limitations and it easily enables you to quickly and succinctly convey complex concepts and messages. Whether you are trying to define a product, explain a training problem, define your organisation’s identity or explain the manufacturing process, the most effective and engaging way to do this is through the film.
Whilst film is a fantastic media format to use for any organisation aiming to communicate effectively, it is also imperative that it is created by reputable and experienced film production companies. These companies have the skill, vision and experience to create a top quality film, as well as access to industry leading equipment.
This is how you ensure that it is a sleek, informative, entertaining and high quality film which will communicate your desired message. Without this, the film would be ignored and could even damage your reputation. However, when you have a high quality film, upload it to highly visible spaces and it will impress viewers and boost your reputation.
For all organisations, the key to success is communication. Although it is now easier than ever to communicate with your target audience, it is also much harder to stand out and be remembered. This is why it is beneficial for all organisations to use a form of media which people find particularly engaging – film. With high quality film, you can advertise, update, inform, recruit, raise awareness and plenty more all whilst keeping and retaining your audience’s attention.